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Twitter pide a sus más de 330 millones de usuarios que cambien sus contraseñas ante un fallo de seguridad

Pues llegó el momento de cambiar la contraseña de Twitter, ya que la compañía ha descubierto un supuesto error que hacía que todas y cada una de las contraseñas de sus usuarios se almacenaran dentro un registro interno como texto plano, sin ningún tipo de cifrado y ante los ojos de cualquier persona que tuviera acceso a dicho registro.

Twitter asegura que los primeros resultados de su investigación señalan que la información no salió de su sistema y por lo tanto no estuvieron expuestas. Sin embargo, hasta el momento no lo pueden garantizar y por ello piden que tomemos precauciones y cambiemos nuestra contraseña cuanto antes.

Lo mejor es tomar precauciones

Según explica Twitter en su comunicado, el fallo se debió a un error en el sistema de hashing que enmascara las contraseñas, donde a través de una función conocida como bcrypt, se reemplaza la contraseña real con un conjunto aleatorio de números y letras que se almacenan en la base de datos de la compañía.

Pues este error hizo que las contraseñas se almacenaran dentro del registro interno antes de pasar por el proceso de hashing, es decir, en texto plano. Twitter asegura que ellos mismos encontraron el fallo y eliminaron las contraseñas del registro.

Twitter no proporcionó detalles más específicos, como el tiempo que estuvieron expuestas las contraseñas o la cantidad real de usuarios afectados. Pero al ver que piden que todos sus usuarios, más de 330 millones, cambien sus contraseñas, esto podría significar que se trató de un fallo grande.

Twitter hizo énfasis en que la probabilidad de que las contraseñas hayan sido expuestas es “extremadamente baja” y hasta el momento su investigación interna no muestra indicios de usos indebidos. Asimismo, la compañía recomienda activar la autenticación de dos pasos, así como usar un gestor de contraseñas, que son filtros adicionales de seguridad que podrían ayudar a mitigar los posibles riesgos de este tipo de errores.

Fuente: Xataka / Reuters

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Citizen Zuck: The making of Facebook’s Mark Zuckerberg

“All children are artists. The problem is how to remain an artist once you grow up.”
-Pablo Picasso
(Listed on Mark Zuckerberg’s Facebook profile under “Favorite Quotes”)


A few years ago, Mark Zuckerberg and his wife, Priscilla Chan, walked into Yuriy’s Barber Shop, a four-chair parlor with a blue awning over the doorway and a neon “open” sign buzzing in the window. The shop sits in a brick building at the end of Cedar Street, one of the main drags in Dobbs Ferry, New York.

Zuckerberg, who grew up in the sleepy town about 25 miles north of New York City, was visiting from California. But he made time to pop in and say hello to Yuriy Katayev, the man who cut his hair when he was in high school. Katayev, a 50-year-old immigrant from Uzbekistan, was excited to see his old regular. He asked Dobbs Ferry’s most famous son about — What else? — Facebook.

“It’s OK,” Zuckerberg told Katayev. “People give me shit over it now.”

Then, turning to the kind of honest, unfiltered talk that’s typically shared in barber shops around the world, Zuckerberg got even more candid. “It’s not easy to control now — because it’s too much,” Katayev recalls Facebook’s co-founder telling him. “It’s too big.”

Little did Zuckerberg know how prescient those words would be. Last week, Facebook’s chairman and chief executive took center stage on Capitol Hill to be grilled by US lawmakers over how he and the world’s biggest social network have screwed up. Facebook, Zuckerberg now admits, has become a tool for hate groups who use the platform to harass and intimidate, and for state actors like Russia to manipulate opinion through false news with the aim of interfering with elections, including the 2016 US presidential race.

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Mark Zuckerberg told his hometown barber, Yuriy Katayev, that Facebook is “not easy to control now — because it’s too much.” Sarah Tew/CNET

Just in the past month, Facebook has been hammered for the Cambridge Analytica scandal, in which it mishandled users’ data by being, in its own words, “naive” about how others could exploit the personal information Facebook collects on its 2.2 billion users. That info is its main currency. Knowing your age, location, likes, interests and other personal data allows it to target lucrative ads on your news feed. It’s also why Zuckerberg, 33, is now the fifth richest person in the world, with a net worth of about $71 billion.

“We didn’t do enough to prevent these tools from being used for harm,” Zuckerberg said as he apologized repeatedly during 10 hours of testimony in two hearings before the Senate and House. “It was my mistake, and I’m sorry. I started Facebook, I run it, and I’m responsible for what happens here.”

For better or worse, Facebook and Zuckerberg have become the proxy for all of Big Tech. It’s part of the reason lawmakers, already concerned that companies like Facebook, Google and Apple have too much power and influence over our lives and the economy, demanded Zuckerberg testify — as if answering for the entire industry.

Facebook’s mistakes have also raised questions about whether Zuckerberg is a trustworthy custodian of people’s data, and whether he’s the right person to oversee one of the most powerful information platforms on the planet. Forty-three percent of Facebook users say they’re “very concerned” about invasion of privacy, up from 30 percent in 2011, according to a Gallup poll released last week.

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Mark Zuckerberg in his high school yearbook. Sarah Tew/CNET

“While Facebook has certainly grown, I worry it has not matured,” said Rep. Greg Walden, chairman of the House Energy and Commerce Committee and a Republican from Oregon. “It is time to ask whether Facebook may have moved too fast and broken too many things.”

Zuckerberg’s turn on Capitol Hill marks a dramatic fall from popularity for the CEO. Just last year, he set out on a nationwide tour to learn how people “are living, working and thinking about the future.” He released photos of himself doing stuff like helping out at a farm and working on a car assembly line. The trip was one of his annual challenges, basically New Year’s resolutions on steroids. Past challenges have included learning Mandarin, building an AI assistant for his home and eating meat only from animals he’d killed. (For 2018, he said on Jan. 4 he was “focusing on fixing” Facebook.)

But as he crisscrossed the country last year, people began to wonder whether he might be preparing to run for elected office — even president — someday.

These days, not so much.

Amid all the scrutiny around Zuckerberg, I wanted to see firsthand what people thought of him. So in January, I visited one of the more controversial stops on his trip: Williston, North Dakota, a major hub for the fracking industry in the United States. I wanted to understand the mechanics of how his tour unfolded and to see what the people of Williston learned from him and what he learned from them. Of all the cities on Zuckerberg’s tour, Williston may have been the most interesting stop for him, a source close to Zuckerberg said.

I also ended up in the one place he didn’t visit on his tour: his hometown. It makes sense he’d skip Dobbs Ferry, since his goal was only to stop by states he’d never visited before. But if we’re all products of our environment, it was useful to get a raw, inside glimpse of one of the most powerful people in the world from those who knew him early on: people including his barber, old fencing coach, classmates and neighbors.

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Last year, Zuckerberg went on a listening tour to small town America. Clockwise from top left: ranch in Piedmont, South Dakota; candy story in Wilton, Iowa; cattle farm in Blanchardville, Wisconsin; Sunday service at Emanuel African Methodist Episcopal Church in Charleston, South Carolina. Facebook

Which brings me to Yuriy’s, located about a mile from the house Zuckerberg grew up in. The barber is tall and stylish, with short spiky gray hair. He speaks with a thick accent and wears a gold watch, bracelet and black leather boots. He’s worked at the shop for 20 years, though its been in business there for 106 years, he tells me. The rotating barber pole outside is broken. Inside, an American flag hangs on the wall. As we chat, Katayev cuts the hair of a young boy with wavy brown hair.

In between snips, Katayev shares more from Zuckerberg’s visit, which only lasted five minutes. Zuckerberg lamented to Katayev that he no longer had time to see friends or meet people. This was before the election, before the blowback, before the tour of America, which Zuckerberg said was partly to “get out of my bubble.”

“Lot’s of people ask me about him,” Katayev says. “He’s a quiet boy. A simple guy.”

Zuckerberg, through a spokesman, declined to be interviewed for this story.

Well before the 2016 election or the Cambridge Analytica scandal, Facebook’s size has been a topic of scrutiny. It’s a giant corporation with more than 27,000 employees worldwide and offices around the world, including Silicon Valley, New York, Brazil, London and Thailand. As a social network — and a vehicle to reach the people of planet Earth — its reach is unmatched.

But it’s not just Facebook’s size that’s under the microscope. Its very nature is being examined and, with it, its boy wonder co-founder. Zuckerberg will go down as one of the most important American entrepreneurs, ushering us into the digital age like no one before. He tamed the Wild West of the internet by basically giving us all name tags and a place to post baby pictures, political rants and anything else we wanted to share.

As Facebook has grown, so has Zuckerberg’s influence. He is essentially his generation’s William Randolph Hearst — an outsize figure with his hand increasingly in the worlds of news and politics. There are some striking similarities: Both men dropped out of Harvard, made their fortunes in the San Francisco Bay Area and had acclaimed movies made about them.

Both popularized clickbait, though in Hearst’s day it was called yellow journalism. Both men have their fingerprints on wildly consequential global affairs: Hearst bragged about starting the Spanish American War, while Zuckerberg, to his dismay, saw his platform twisted into a propaganda tool during the 2016 US presidential election.

But while Hearst was a proud media tycoon, Zuckerberg has only recently come to acknowledge that he’s responsible for the content posted on Facebook. Zuckerberg maintains that Facebook is a technology company and a social networking platform — not a media company. It’s perhaps one reason Facebook is trying to loosen its grip on news — tweaking its news feed algorithms this year to focus more on personal posts than news stories.

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Zuckerberg testified for two days before Congress about Facebook’s data privacy. Brendan Smialowski / AFP/Getty Images

That effort may be moot, since Facebook is still one of the most powerful content aggregators and news distributors in the world. About two-thirds of Americans use Facebook, and a majority of those get news on the social network, according to the Pew Research Center.

Citizen Zuck doesn’t need to be our president. In some ways, he’s more powerful. So who is he?

Zuckerberg grew up in a white house with gray-trimmed shutters, on a quiet street corner on the east side of Dobbs Ferry. The terraced lawn is lined with rocks and small bushes. A brick stairway leads to the front door, and a gray stone walkway spirals over to the side of the house, where there’s an entrance to a dental office. Out front, a wooden park bench with a sign hanging next to it greets patients: E. Zuckerberg, D.D.S. DENTIST.

The “E” stands for Edward, Mark’s dad, known around town as “Painless Dr. Z.” He’s a dentist from Brooklyn who married Karen Kempner, a psychiatrist from Queens. They moved to Dobbs Ferry in 1980. Four years later, on May 14, Mark Elliot Zuckerberg was born.

Dobbs Ferry, a town of about 11,000 people, is a postcard for upper middle class suburbia. It’s about 80 percent white. From the train station on the Hudson, which shuttles most of its professional class down the river to Grand Central Terminal, fog rolls off the water and you can see the Manhattan skyline in the distance. The town has tree-lined streets and storybook architecture. There’s no litter or graffiti in sight, though the stop sign on the corner of Zuck’s old house has a sticker on it that says “resist,” which may give you a hint as to the leanings of the town (or at least parts of it).

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Zuckerberg, co-captain of the men’s fencing team, poses with the 2000 Ardsley High women’s fencing team. Photo courtesy of Diane Reckling

Everyone in Dobbs Ferry knows Zuckerberg grew up here — his name rings around town like Prince’s does in Minneapolis, or Lebron’s in Akron.

“It was a great environment to grow up in,” says Dobbs Ferry Mayor Bob McLoughlin. His son played youth soccer with Zuckerberg and his daughter often served him when she worked at the pizzeria on Main Street. “If you have two great parents like he did, you had a head start in life.”

All the locals seem to have a story of the Zuckerbergs. At Pride Cleaners, a nearby dry cleaner, the owner Chong Park remembers Mark coming in as a young boy with his mom. Park’s mom, Sang Kyu, worked the register and Mark would ask her, “Nana, could I have a lollipop?” Sang Kyu, who spoke Korean and not much English, would give him a Dum Dum.

The Zuckerbergs don’t live here anymore. Edward ran his dental practice from the side of the house until a few years ago, even after Facebook’s IPO made him extremely wealthy. Not dentist rich, Silicon Valley rich. Mark’s parents sold the 2,500-square-foot house for $900,000 in 2013, according to property records, and moved to California. His father now runs a consultancy called Painless Social Media.

Before his parents moved to California, though, Zuckerberg apparently considered putting down his own roots in the area. The rumor is that five or six years ago, Zuckerberg was looking at multiple properties in neighboring Hastings, south of Dobbs Ferry, to build a massive estate. It’s a piece of town gossip, but one that was repeated to me by several locals, including the mayor. He never bought the properties. Instead, they were snapped up by billionaire hedge fund founder David Shaw.

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The house where Zuckerberg grew up still has his father’s dental practice sign out front, even though the family has moved to California. Sarah Tew/CNET

I ask Mayor McLaughlin if Dobbs Ferry plans on honoring their local boy done good, with a parade or a street name or something.

“Zuckerberg Way…” he replies. “Hey, that’s not a bad idea.”

Amid the clanks and clashes of swords in the Ardsley High School cafeteria, Diane Reckling shows me her favorite picture of her prized pupil. It’s a photo of the 2000 Ardsley High women’s fencing team, and a baby-faced 15-year-old boy with a wide smile is in the center of the group shot.

The framed photo usually hangs in Reckling’s office, but the 75-year-old coach took it down — the first time she’s let any reporter see it — to show me how she remembers Zuckerberg: smart, skilled, but kind of silly. Behind her, students on the fencing team line up in two opposing lines, running through drills.

“He was a leader. Kids liked him,” she says of Zuckerberg, who was co-captain of the men’s fencing team. “He was a ham, but he also commanded a lot of respect.”

Her daughter Kathleen, sitting next to her, chimes in. She was a year behind Zuckerberg in school — a freshman when he was a sophomore — and his fencing teammate. She went on to fence at Columbia University, then internationally. Now she’s the assistant fencing coach at Ardsley. “The legend of Mark Zuckerberg is of being someone who is very removed, which is not the kid we knew,” she says.

They delve into their memories of Zuck.

Diane recalls picking him up from his parents’ house on Saturdays and taking him to fencing tournaments. Zuckerberg attended Ardsley High — a short drive from his house across the Saw Mill River — for his freshman and sophomore years before transferring to Phillips Exeter Academy, a private boarding school in New Hampshire. Diane says she was sad to see such a talented fencer go and tried to persuade his parents to keep him at Ardsley. She and her daughter both remember his skill in matches.

“He’s really quick,” says Kathleen.

Very quick,” his old coach stresses.

“When he had gone to Exeter, he eventually switched to saber, which is not a weapon that we offer here,” says Kathleen. “And that’s very lightning fast — like the quickest of all of them, in terms of having to make a decision.”

As she says this, she taps her hand on her leg rhythmically, as if to conjure up the image of a fighter making moves and countermoves: bam, bam, bam, bam.

So, move fast and break things.

That was Facebook’s motto for the first decade of its existence. If you’re not making mistakes, you’re not moving fast enough, Zuckerberg said. That approach drove the company’s meteoric rise, but it also got Facebook into trouble. When the social network introduced its news feed, privacy advocates cried foul over people’s info being shared so freely. Publishers freaked out every time an algorithm tweak spurred a dip in their traffic.

“It’s not surprising that the creator of Facebook was a fencer,” Kathleen says.

For Facebook, it’s become an endless cycle of reacting, absorbing blows, parrying and — for the sake of all of us — hopefully solving the world’s growing privacy concerns.

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Zuckerberg’s high school fencing coach Diane Reckling (right) and her daughter Kathleen. Sarah Tew/CNET

Kathleen recalls Zuckerberg leading singalongs of “Revolution” by the Beatles during fencing road trips. She says his AOL Instant Messenger screen name was Themarke51, which confirms reports from 2013 that Zuckerberg’s old Angelfire webpage had surfaced online. On the page, which has since been taken down, a 15-year-old Zuck calls himself “Slim Shady” and proclaims his love for quesadillas. He also runs an experiment on the page in which he tries to link friends on the web and map out their connections. (Sound familiar?) One of the names on the map is “Kathleen R.”

It’s rare to hear someone talk about Zuckerberg like she does, reminiscing about lots of normal kid stuff: She talks about him baking brownies for a fencing fundraiser with a teammate named Julia. About him hanging out with his friend Pete. And how he accidentally poked a girl in the eye with his fencing foil.

A few hallways down from the cafeteria where the fencers practice, a motivational poster of Sheryl Sandberg — Facebook’s chief operating officer and Zuckerberg’s right hand — hangs on the wall in the computer lab. Rudy Arietta, Ardsley High’s principal, tells me that two years ago, a computer science student wrote a letter to Zuckerberg asking him to speak at graduation, but he never heard back.

Even after traveling the country all of last year, Zuckerberg hasn’t been back to Ardsley or Dobbs Ferry for a formal visit as the CEO of Facebook. At the hearing with the House last week, Rep. Eliot Engel, a Democrat from New York, beckoned Zuckerberg to come back home. “I hope that you might commit to returning to Westchester County, perhaps to do a forum,” he said. “I know that Ardsley High School’s very proud of you.”

There are vast, open plains dotted every few miles by giant gas flares just outside Watford City, North Dakota. The 20-foot  stacks tower over gravel fields where oil is pumped, huffing giant balls of fire into the sky. The flames make the atmosphere directly above look hazy. Up close, the machinery is deafeningly loud but from a distance, the mass of fire and swirls in the sky look almost celestial, like something out of Van Gogh’s “The Starry Night.”

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Gas flares just outside Watford City, North Dakota. James Martin/CNET

The flares are burning off gas in the Bakken, a rock formation that stretches 200,000 square miles beneath parts of North Dakota and Montana. It’s a nerve center of the US fracking industry, in which rocks are fractured to extract oil. In July, Zuckerberg and his team visited to learn more about the practice and the people — mostly men — behind it.

“I believe stopping climate change is one of the most important challenges of our generation,” Zuckerberg wrote on his Facebook page after the trip. “Given that, I think it’s even more important to learn about our energy industry, even if it’s controversial.”

Zuckerberg’s post was accompanied by a professional photo of himself on an oil rig. In the picture, it’s about 80 degrees and sunny. Zuck is wearing a blue jumpsuit and white hard hat (though not his safety goggles, a detail a few safety inspectors later bemoaned). He’s flanked by six male rig workers.

From 2009 to 2015, while fracking operations were at their peak, the Williston-Watford area was a boom town. Thousands of men flocked there for oil jobs, many making $100,000 a year with only a high school diploma. The towns expanded to accommodate the workers with new housing, restaurants, schools, gyms, bars and strip clubs. But the price of oil began to slide in 2014, and the cities had to reckon with the downturn that followed.

Even with the influx of new residents, Williston and Watford are both more than 80 percent white. In the 2016 election, Williams and McKenzie counties, which house Williston and Watford, respectively, went to Donald Trump with 80 percent of the vote.

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Downtown Williston, North Dakota. James Martin/CNET

As with most of the other stops on Zuckerberg’s tour, the visit to Williston, an hour north of Watford, was big local news. But unlike many of Zuckerberg’s dispatches from the trip — like from a Ford factory in Dearborn, Michigan, the “World’s Largest Truckstop” in Walcott, Iowa, or a family farm in Blanchardville, Wisconsin — his post about Williston stirred debate because some locals weren’t pleased by how he represented them. In his post, he called out the ratio of 10 men to every one women in town, and the uptick in crime the gender imbalance has caused.

Shawn Wenko, executive director of economic development in Williston, met with Zuck while he was in town and disputes that figure. He says it’s closer to five men to every four women. (By walking around town and talking to locals, you get the impression the ratio is more even than lopsided.)

Ronn Ness, president of the North Dakota Petroleum Council, who coordinated Zuck’s tour of the oil rig, was taken aback by the post, but was diplomatic in describing how he felt about it: “I probably liked it better my second or third time reading it, to be honest,” he tells me.

The reactions show just how much influence Zuckerberg wields and how his mere presence can shake up entire towns. For Zuck, Williston was one stop on his tour. But for its residents, it was a major affair. “It’s like planning for a visit from a head of state,” says Kira Stenehjem, an ice skating instructor and event coordinator who planned a roundtable dinner Zuckerberg held with town locals. Stenehjem’s family founded the First International Bank in Watford and Williston.

I visited Williston and Watford in January, six months after Zuckerberg spent about six hours in town to dredge up goodwill for Facebook. To some of the oil rig workers, his visit was just a “publicity stunt” from an out-of-touch billionaire.

At the Little Missouri Inn and Suites in Watford, about 30 men are taking a safety training session put on by the Hess Corp., a petroleum refineries company. It’s an icy day. During class break, the men mill around the small hotel lobby, chatting and drinking the free coffee. Three of them stand in a cluster, and I ask them about Zuckerberg.

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Zuckerberg met with oil rig workers in Williston, North Dakota. Facebook

“That guy needs to calm down,” says one in his mid-20s. He’s tall with short dirty blond hair and bed head, wearing a loose-fitting gray sweatshirt. Every oil worker I spoke with would only talk to me under the condition of anonymity because many of the oil companies explicitly forbid them from talking to the press. “He’s an asshole,” the twentysomething continues.

Another worker, wearing glasses and a black beanie with a bill on the front, chimes in. “[Zuckerberg] hates everyone under him,” he says. “Out here, everyone is equal.”

The man is talking about all the guys working on oil rigs. Then his complaint gets more specific. “He went on a rig in tennis shoes!” he adds, getting animated. “Just because he has money.” (To be fair, there are pictures of Zuckerberg walking around the site and office trailer in his standard gray Nike Flyknits. But in photos where he’s in full jumpsuit gear, he is wearing dark brown, heavy-duty work boots.)

Some were more forgiving. One man in his 40s appreciated Zuckerberg taking the time to learn about the industry, even if the two sides didn’t agree. “It’s important that we hear each other,” he says.

Mark Zuckerberg is intensely private. That might come as a shock considering Facebook is designed to let people post their entire lives online. It might be even more surprising considering the Facebooker-in-chief tries to lead by example: In the past few years, Zuckerberg has shared snippets of his life’s most intimate moments on his Facebook page, like his daughter Max’s first steps, or a post opening up about the struggles he and his wife went through to conceive after three miscarriages.

But those revelations — as honest and inspiring as some are — are approved and authorized by Facebook’s vast PR machine. Everything you see from Zuckerberg, you were meant to see. Everything else is off limits. So, Zuckerberg’s Facebook page gives you a window into his life, but that window is glossy and windexed. (He declined to give the name of his Washington, DC, hotel last week when asked by Sen. Dick Durbin — even though Facebook encourages you to “check in” where you are.)

When he travels, he takes a professional photographer. (There have been stories about how he makes himself look taller than his 5-foot, 7-inches.) While he was on his US tour, I learned that he employed an “advance” team, a tactic typically used by politicians. It’s a coterie of aides who fly ahead to a location where a candidate — or in this case, Zuckerberg — will make a public appearance, to set up accommodations and make sure the optics are just right.

Including security, these can be large-scale operations. Last week, Facebook said in an SEC filing that the company spent more than $7.3 million on Zuckerberg’s personal security in 2017, up almost 50 percent from the year before. The company also spent more than $1.5 million on private plane costs, up from $870,000 in 2016.

One of the leaders of the operation was Ryan Wallace, a program manager for Facebook’s “Office of the CEO,” according to his LinkedIn profile. He’s British and a veteran of the Royal Navy. During his work with the military, from 2007 to 2014, he rose to head of engineering and technology, working with satellites and sensors and setting up the internet in remote locales.

So when Zuckerberg decided to crisscross the country to learn about small-town America, Wallace was one of the people he tapped. Facebook wouldn’t make him available for an interview.

It was Wallace who helped orchestrate the trip to Williston. The team first reached out to the office of Mayor Howard Klug to plan the visit. Zuckerberg’s aides were at first coy about who the guest of honor would be, saying only it would be an executive from a Fortune 100 company. But while the team asked the mayor’s office for help getting the ball rolling, Facebook had one big restriction: No public officials would take part in the visit.

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Zuckerberg stopped by Williston, North Dakota, to learn more about the fracking industry. James Martin/CNET

The trip started with a tour of an oil rig, organized by Ness.

Zuckerberg met with a few people on the oil rig sites, then held a closed-door meeting with rig workers. Ness says Zuck was particularly struck by the fact that many of the men on the rig were his age, in their early 30s. He also had questions about the Dakota Access Pipeline, the controversial underground oil pipe that runs from North Dakota to Illinois, through the Standing Rock Sioux Reservation. He wanted to know everything about the pipeline, but wouldn’t reveal his personal feelings, Ness says.

Zuckerberg’s aides told Ness the CEO probably wouldn’t want to go on a rig and put on the safety equipment. They were wrong. “That’s where all the action is,” Zuckerberg told Ness.

After the rig visit, Zuckerberg and his team had a roundtable dinner with local residents at Outlaws Bar and Grill in Williston, a restaurant the Stenehjem family owns. The place has rustic decor. A bison head hangs in the lobby. A rifle, animal skulls and pictures of cowboys are on display.

The group — a including Stenehjem’s parents, Steve and Gretchen; Wenko, Williston’s head of economic development; a school superintendent; an oil and gas industry publicist; a priest and a realtor — ate in a private backroom with a long table, Zuckerberg in the center. The guests said one member of his team sat in a corner taking notes on a laptop, while the others took up booths outside the private room.

Zuckerberg talked about his annual challenge, followed by free-flowing discussion. Publicist Lynn Welker asked Zuckerberg how he keeps his edge since he has little time to himself. Zuckerberg mentioned the importance of exercise because he has hip issues. He talked about a hunting trip where he killed a buffalo as part of another annual challenge. After he made the kill, he realized, “That’s a lot of meat.”

And he opened up about his frustrations with the media. “I’ll have a meeting, and then I’ll read about it in the press the next day. And I’ll be like, ‘That’s not right at all!” he said, according to Fr. Brian Gross. (Author’s note: If you’re reading this, Zuck, the irony of this isn’t lost on me.)

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Activists set up 100 lifesize cardboard cutouts of Zuckerberg on the Capitol lawn last week. Getty

The dinner was supposed to last an hour, but went on for two and a half. As the night wore on, people at the restaurant figured out Zuckerberg was in the building. About 15 to 20 people wanting selfies began to line up at the entrance of the backroom, Welker says.

The line would have been longer if it weren’t for, well, misinformation on Facebook. Word of Zuckerberg’s appearance eventually found its way on to “New Williston Connections,” a popular Facebook page with 24,000 members. Someone wrongly posted that Zuckerberg was at Lucy Lu’s, a local steakhouse. Rosie Durbin who works at Home of Economy, a regional superstore for work boots and other rig supplies, told me she hopped in a car with her friends and headed to Lucy Lu’s, but came up empty.

After dinner, Zuckerberg took as many pictures as he could before his team whisked him away. The Zuckerberg tour had to march on.

On the last stop of his trip, in Lawrence, Kansas, Zuckerberg explained his motivations for the tour during a Q&A session at the University of Kansas.

“One of the things that struck me was that running Facebook, which is such a global company, I’m more likely to end up traveling to a capital city in another country than to a lot of places in our country,” Zuckerberg said. “I wanted to get out and learn and hear from folks, and just be able to see how people were thinking about their work and their lives, and thinking about the future, and the opportunities, and what they were worried about.”

Taking him at his word, the tour was a valiant endeavor. But even after all the time, money and jet fuel spent, there still seems to be an overarching distrust of Facebook and Zuckerberg.

In Williston, I talked to groups of college and graduate students who don’t trust Facebook to be the keepers of their personal data. Two women say the site gives them FOMO when they see their friends having fun without them. Others bought into conspiracy theories about Facebook and Instagram, which Facebook owns, using your phone’s microphone to spy on you for ad targeting.

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James Martin/CNET

“I could have a dream about buying a shirt, and it will show up on Facebook,” says Carmen Carter, a 26-year-old nursing student. (That theory came up twice during Zuckerberg’s congressional hearings, and he denied it.)

It’s the same story back in Dobbs Ferry. When you ask people about Zuckerberg, they’ll go in one of two directions: They’ll either talk about some personal connection, like knowing someone who went to his dad’s dental office. Or they’ll use the question as an opportunity to rail against Facebook.

“His invention is destroying the culture,” says one bartender, who asked not to be named because he didn’t want to publicly insult the hometown boy. “It’s cheapened relationships.”

A few doors down from Yuriy’s Barber Shop, there’s a trendy pizza place called The Parlor. Inside, it’s meant to look hip and industrial, with exposed beams and a mural painted on a metal wall. The room looks like it belongs in Facebook’s famed Frank Gehry-designed headquarters in Menlo Park, California, which has the same decor sensibilities. On the metal wall, a sign spray painted in bold white capital letters reads:

“I LIKE THE REAL YOU BETTER THAN THE INSTAGRAM YOU.”

Now that Zuckerberg has been forced into the spotlight in a way he never expected, Facebook’s future depends on the world liking the real him, too.

Fuente: CNET

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AplicacionesMarketing

Las “stories” de noticias ya en la versión móvil de Google

Google ha lanzado un servicio de “stories” para móviles con contenido informativo que combina, imagen, texto y vídeos breves. Desde este 13 de febrero, la nueva función se podrá probar en cualquiera página web y será accesible desde cualquier dispositivo móvil.

Para desarrollar el servicio, Google ha contado con la participación de ocho medios de comunicación: CNN, Condé Nast, Hearst, Mashable, Meredith, Mic, Vox Media y The Washington Post.

Las “stories” informativas están dentro de la iniciativa de código abierto AMP (Accelerated Mobile Pages) de Google. Esa herramienta permite a los medios de comunicación enseñar contenido orientado a plataformas móviles, combinando imágenes y vídeos con textos breves.

El modo de informarse ha cambiado con el tiempo. Google ha explicado el porqué de la nueva función en su propio Blog de Desarrolladores: “Los usuarios ven muchos artículos de texto a través de sus dispositivos móviles, pero solo leen pocos en profundidad”. La empresa norteamericana cree que los elementos más visuales, como las imágenes, vídeos y gráficos, pueden ayudar a los medios de comunicación a atraer a los lectores y mantenerlos enganchados a la noticia.

Las “stories” AMP se podrán alojar dentro del código HTML de la página web de cualquier medio de comunicación, y desde ahí podrán crear enlaces hacia estas desde cualquier otro sitio de la web.

El objetivo de Google es que esta herramienta de creación de contenidos sea fácil de usar, y para ello ha integrado plantillas preestablecidas —modificables—, controles de interfaz de usuarios estandarizados y componentes para compartir y añadir más contenido. Esta función está disponible desde este martes, 13 de febrero, para todo aquel que quiera probarla en su sitio web. Para empezar a usarlo, Google ha habilitado un tutorial en su página web.

En cuanto a los lectores, las “stories” están disponibles en las búsquedas móviles en Google. Para acceder a dicha herramienta hay que meterse en la URL g.co/ampstories a través de un navegador móvil e introducir en la barra de búsqueda el nombre del medio de comunicación.

Fuente: eitb.eus

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AplicacionesMarketing

Las mejores alternativas a Google Alerts: ¿De qué se habla en Internet?

Hay vida más allá del buscador por excelencia. Estas son las mejores alternativas gratis a Google Alerts para no perder detalle de los temas que te interesan.

¿Estás buscando las mejores alternativas gratis a Google Alerts para no perder detalle de las últimas novedades de tus temas favoritos? Has llegado al lugar adecuado. Aunque parezca mentira, hay vida más allá de las herramientas que ofrece el buscador de Mountain View por excelencia: hemos seleccionado las mejores herramientas gratuitas que tienes para este fin.

Con frecuencia recurrimos al gigante Google para dar respuesta a todo tipo de preguntas e inquietudes que tenemos. Nuestra sed de conocimiento es infinita, al igual que lo es la información disponible. Son tantos los temas abarcables que es fácil pasar horas y horas navegando por la red mientras leemos información. En medio de este mar de datos, Google Alerts te permite seguir de cerca los temas que de verdad te interesan.

La amplia oferta de información disponible contrasta con la limitación de tiempo del que disponemos, puesto que nuestra actividad no se ciñe exclusivamente a estar pegados a la pantalla de un dispositivo. Por eso, necesitamos programas o herramientas para configurar alertas sobre los temas que nos interesan. Veamos las mejores alternativas a Google Alerts.

Google Alerts es una de las herramientas más conocidas para esta tarea. Gracias a este sencillo sistema podemos configurar una serie de notificaciones acerca de un tema determinado o hasta para monitorizar una marca o lo que se dice en Internet sobre nosotros.

Los avisos de Google Alerts resultan especialmente útiles y son altamente personalizables. Dos ventajas a su favor para que nuestra bandeja de entrada no se llene de cientos de correos que, en el peor de los casos, terminaremos por borrar sin ni siquiera haber abierto ante encontrarnos con tal volumen de mensajería. Como decíamos, no es la única. En la variedad está el gusto, de ahí la importancia de que sepamos de la existencia de otras herramientas.

Puede ser que este servicio no termine de convencernos por múltiples razones. En esta tesitura es cuando nos planteamos buscar otras maneras para recibir avisos de noticias sobre determinados temas o hasta de configurar nuestras propias alertas personalizadas de noticias. Dentro de todos los amplios temas existentes, no todos resultar ser de nuestro interés. Por eso no hay nada más efectivo que centrar el tiro de los resultados de búsqueda lo máximo posible.

Alternativas gratis a Google Alerts

Hoy te presentamos las mejores alternativas gratis a Google Alerts. A continuación os vamos a presentar diferentes herramientas con las que podremos estar informados de todo lo que pasa a nuestro alrededor pero sin sufrir un exceso de notificaciones en nuestros dispositivos. También podemos utilizarlo para hacer escucha social de temas de actualidad, e incluso nos sirve para saber que están diciendo de mí en Internet (el famoso googlearse).

1. Talkwalker Alerts

Talk Walker Alerts

Talkwalker Alerts está considerada la mejor alternativa gratis a Google Alerts. Desde la compañía encargada de esta herramienta, lo venden como tal, y no les falta razón. Está disponible en inglés, francés, alemán, español, italiano y portugués.

Para crear alertas en Talkwalker, nos dirigimos al formulario de la página web. Aquí nos van a pedir el término de búsqueda en cuestión; las fuentes en las que buscar (medios de comunicación, Twittter, blogs y foros); el idioma; con cuánta frecuencia queremos recibir avisos del tema y si queremos recibir todos los resultados o sólo los más importantes.

Esta herramienta también ofrece la posibilidad de seguir las campañas y los hashtags que utilizamos en redes sociales de manera gratuita y en tiempo real.

2. Awario

Awario alerta noticias Google

Awario está disponible en inglés y va más enfocada a un uso profesional y del ámbito de los negocios. Se encarga de investigar todo lo que dicen de nosotros en redes sociales.

A diferencia de otras aplicaciones de monitorización que dependen de proveedores de datos de terceros, desde Awario presumen de que su servicio rastrea más de 13 mil millones de páginas webs a diario.

Cuenta con una versión de prueba gratis durante 14 días, sin compromiso. Transcurrido este tiempo, podremos elegir entre uno de los planes de pago, que variarán en función del número de alertas que necesitemos. Estos precios van desde 19 dólares al mes para diez alertas, 50.000 menciones al mes y análisis de la aplicación hasta 299 dólares al mes para 50 alertas, 500.000 menciones, análisis e informes.

3. Mediatoolkit

Media Tool Kit

Mediatoolkit es otra de las herramientas gratis para crear alertasMediatoolkit busca en más de 100 millones de fuentes para ofrecer las mejores alertas: medios de comunicación, etiquetas, menciones y comentarios publicados en redes sociales como Twitter o Instagram, así como también en blogs, foros, sitios web…

También tenemos la posibilidad de configurar las palabras clave o aplicar distintos filtros (autores del contenido, idioma, lugar de procedencia, bloquear dominios concretos, descartar ciertas fuentes…).

Cuenta con una versión gratis con tres consultas al mes y 3.000 menciones mensuales. También con planes de pago: Esencial, por 49 euros mensuales y Pro, por 99 euros mensuales.

4. Mention

Que es Mention, para alertas

Otra de las alternativas gratis a Google Alerts a Mention. Igual que la herramienta anterior, analiza entre millones de fuentes para saber qué están diciendo de nosotros en Internet, de nuestra marca y hasta de la competencia. Está enfocada a una utilización profesional, principalmente.

Al igual que algunas de sus homólogas, Mention cuenta con una versión de prueba gratuita y con varios planes de pago.

5. Social Mention

Social Mention

La herramienta Social Mention supervisa más de cien sitios de medios sociales. Está considerada como una de las mejores herramientas gratis de escucha activa en Internet. También ofrece análisis e informes de datos.

La característica diferenciadora es que Mention establece cuatro categorías de resultados: fuerza, sentimiento, pasión y alcance.

Como decíamos anteriormente, no hay que limitarse a los servicios que ofrece el buscador más potente, sino que podemos recurrir a alguna de las mejores alternativas gratis a Google Alerts para estar enterados de todo lo que sucede.

Fuente: Ticbeat

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Marketing

El curioso caso del millonario ruso de Instagram que nunca existió

Boris Bork mostraba una vida de gran lujo en la red social y aparentemente tenía una cuenta bancaria abultada. Nada era lo que parecía. Esta es su historia.

Boris Bork lo tenía todo, al menos en lo que respecta a lo material: viajaba en autos de lujo, comía en restaurantes de categoría, tenía su propio helicóptero y, por supuesto, varios ceros en su cuenta corriente.

Le gustaba mostrarlo en Instagram, documentando su vida de moscovita millonario ante sus más de 18.000 seguidores.

Incluso hizo una aparición un un video musical de una conocida banda rusa.

Podía decirse que la vida le sonreía.

Sin embargo, no todo lo que reluce es oro. Especialmente, en las redes sociales.

Y es que Boris no era real; fue el resultado de un experimento de dos amigos que quisieron probar que no hace falta tener mucho dinero (ni complicarse demasiado la vida) para crear a un personaje que llegue a ser toda una sensación en internet.

El consultor de marketing Roman Zaripov, de 23 años, dice que la idea surgió tras leer un artículo sobre cuánto dinero podría costar crear una estrella de las redes sociales.

Y asegura que en el texto decían que la cifra podía llegar a incluir “hasta seis o siete ceros”.

Convencido de que sería mucho más barato, investigó en la red social rusa VKontakte hasta dar con alguien de mediana edad con un aspecto “fresco” que pudiera encarnar el papel de un millonario ficticio.

Fue así como dio con Boris Kudryashov, un jubilado dispuesto a seguirles el juego.

Estuvieron varios fines de semana tomando fotografías y publicándolas en Instagram, hasta convertir a Kudryashov -quien tiene una modesta pensión que apenas le alcanza (US$195 al mes)- en el “millonario” Boris Bork.

Las instantáneas reflejan un estilo de vida lleno de lujos y placeres que correspondería a una persona con una cuenta corriente cuantiosa y con un carácter algo soberbio y engreído.

No era más que una construcción social.

Zaripov cuenta que le llegaban unos 30 mensajes diarios a la cuenta de Instagram que creó, algunos de ellos para promocionar productos como marcas de ropa o aceptar regalos a cambio de publicidad.

Finalmente, después de seis meses, el joven reveló en una extensa publicación en Facebook la verdadera naturaleza del ya famoso “millonario”.

“Todavía me sorprende cómo gastando apenas US$800 en dos meses puedes hacer que decenas de miles de personas adultas crean en una persona que no existe”, explica.

Asegura que le impactó “lo fácil que es engañar a la gente y cómo quienes deberían comprobar la veracidad de la información (que se publica en las redes sociales) no suelen hacerlo”.

Últimamente, algunos personajes famosos (fuera de Instagram) se han mostrado reticentes al uso y abuso de las redes sociales.

“Tienen un gran impacto en la autoestima de las mujeres jóvenes porque todo lo que hacen es crear una imagen de sí mismas para gustar a la gente y eso viene acompañado ¿de qué? Trastornos alimenticios”, dijo la actriz Kate Winslet.

La guionista, directora y también actriz Lena Dunham decidió eliminar su presencia en las redes sociales tras recibir una serie de comentarios ofensivos y dijo que crean “una especie de cáncer dentro de ti”.

La inspiración: Gianluca Vacchi

Otros sin embargo causan furor, como es el caso del millonario Gianluca Vacchi (en quien se inspiró Zaripov para crear a su millonario moscovita).

Las publicaciones de Vacchi, de 49 años, se han convertido en todo un fenómeno de Instagram.

Aparece bailando “La Mordidita”, de Ricky Martín, en un enorme yate junto a una joven veinteañera, su novia Giorgia Gabriele, en videos que superan los tres millones de reproducciones.

Vacchi es uno de los principales fabricantes europeos de caravanas, y su estilo extravagante y pomposo triunfa en las redes sociales.

Al igual que Boris Bork, quiere “enseñar la buena vida y su forma de ver el mundo”.
Pero, en este caso, su fortuna es real.

Fuente: Semana

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InnovaciónMarketing

Google anuncia un profundo rediseño de su página de búsquedas

El popular motor de búsquedas de la multinacional ofrecerá dentro de unos meses nuevas funcionalidades y una estética mucho más práctica y funcional.

El gigante de la tecnología Google se prepara para acometer cambios en su popular motor de búsqueda –tan popular, que ha dominado con claridad el mercado a lo largo de los últimos 20 años-, como se desprende del propio anuncio hecho al respecto por la compañía, que ya está trabajando en un nuevo diseño para la página así como la inclusión de nuevas funcionalidades.

Además de apostar por una estética no solo agradable a la vista sino, sobre todo, práctica y funcional, la empresa dará más visibilidad y protagonismo a todos los proveedores de contenido que han venido jugando un papel esencial en el éxito de Google, ofreciéndoles la posibilidad de presentar mejor sus propuestas para captar nuevos públicos.

“Con frecuencia encontramos diversas perspectivas, todas ellas legítimas, por parte de nuestros socios y por eso queremos darles más presencia en nuestro buscador, para ahondar además en una mayor pluralidad de fuentes”, ha explicado en un comunicado Matthew Grey, principal responsable de Google en lo que respecta a estas modificaciones.

Las novedades que pronto implementará la compañía en su afamado motor de búsqueda han sido interpretadas por algunos analistas del sector como parte de una estrategia con la que contentar a editoriales y medios de comunicación, los cuales se han venido mostrando muy críticos con Google -y con Facebook- por enriquecerse a costa de su material sin recompensarles por ello.

Google está lidiando finalmente con una de las mayores polémicas generadas por su producto más exitoso. Sin embargo, al mismo tiempo se niega a aceptar toda su responsabilidad o a pedir perdón al decir: ‘Vale, a veces nos confundimos, pero vamos a resolver el problema reconociendo que hay varios puntos de vista sobre el tema'”, ha explicado Joseph Evans a la BBC.

 Fuente: wradio
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Marketing

Malos reviews = menos clientes

¿Sabías que el 72% de los compradores tomará una decisión de compra sólo después de haber leído una reseña positiva; y que 88% de los consumidores confía en las reseñas online, tanto como en una recomendación personal?

En este mundo tan competitivo, es un reto lograr que un cliente potencial encuentre tu negocio, y una vez que lo consigue, si sólo encuentran pocos testimonios de usuarios, o si estos son en su mayoría, negativos; genera un impacto mayor al que te imaginas.

“Google premia a las empresas que tienen sólida reputación online; el SEO (Search Engine Optimization) como existía hasta hace unos años, hoy en día ha muerto, prueba irrefutable de ello es que Google no recomienda algo que no sirve”. Ahora los negocios mejores posicionados en los principales motores de búsqueda, son aquellos que cuentan con más y mejores reseñas en los diferentes buscadores locales.

Si para 2018 la meta es aumentar el volumen de clientes fieles que se conviertan en ventas para el negocio, es imperativo tener una reputación online impecable. Aunque eso parezca simple, requiere de un esfuerzo que hasta ahora muchos pequeños empresarios no estaban asumiendo, porque parecía insignificante. ¡Craso error!

4 Consejos para mejorar la reputación on line del negocio

  • Promueve. Es más probable que un cliente insatisfecho haga una reseña negativa, a que uno satisfecho haga una positiva. Es la triste verdad. Por ello es importante promover; invitar a los clientes felices a compartir su dicha. Incluso se puede pedir personalmente a los clientes que hagan la reseña, o valerse de herramientas como Bulletproof Reviews de GRW, la cual envía una invitación a tus clientes, automáticamente al entrar en tu negocio.
  • Escucha a tus clientes. Aunque estos puedan sentirse insatisfechos por muchas razones, es importante revisar los patrones. ¿Hay alguna queja recurrente? Hay que hacer los cambios necesarios, recordando que el cliente siempre tiene la razón.
  • Love is the answer. Responde a los clientes felices y más aún a los molestos, pero hay que hacerlo con amor. Muchas de las personas que se consiguen con una reseña negativa en el perfil, se sienten más tranquilas cuando se dan cuenta de que el problema fue atendido adecuadamente por parte del negocio.
  • Consulta a tus clientes sobre el servicio antes de que hagan la reseña. Créeme, no quieres enviar un cliente molesto a hacer una reseña; la herramienta Bulletproof reviews también ayuda con esto.

Fuente: CIOAL

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